Big Money Shift: From Rasmus Højlund to Benjamin Šeško
Manchester United have turned a new page in their attacking strategy, moving on from Rasmus Højlund and handing the reins to Benjamin Šeško. The Slovenian arrived in a blockbuster deal reported to be in the region of £70m+, making him one of the club’s most expensive forward signings.
Why the change?
Højlund’s time at Old Trafford failed to consistently meet the high expectations placed on him after his arrival. Despite the promise, the Danish striker struggled to deliver on a regular basis in the Premier League, and the club moved decisively to reinforce its forward line. United’s purchase of Šeško signals a strategic shift and a clear investment in a different profile of striker.
Šeško arrives — early pressure and big expectations
Šeško offers an imposing physical presence (standing near 1.95m), a young but proven scoring record in continental competitions, and the athletic traits United covet. The long-term contract shows the club’s faith, but it also brings immediate pressure. Big fees bring big expectations — the Premier League is uncompromising, and Šeško will need time to adapt while delivering results.
Key takeaways for United
- Heavy reinvestment: United have spent to solve their goal problem — Šeško is a major part of that plan.
- Clean break from Højlund: The loan move for Højlund suggests the club are ready to move on.
- Risk vs reward: Large transfer fees raise the bar — Šeško must start delivering goals and influence quickly.
- Højlund’s path: The loan should provide regular minutes and a chance to rebuild form and market value.
What this means for Rasmus Højlund
Højlund is now effectively surplus to requirements at Old Trafford. With the loan in place (and reports suggesting no easy early recall option), United have limited mid-season flexibility to reintegrate him — an indicator they view Šeško as the new long-term lead striker. For Højlund, consistent game time away will be essential to restore confidence and to secure his next permanent move.
What to watch next
- Šeško’s goal output: how quickly he converts chances in the Premier League will be the clearest measure.
- United’s tactical setup: will the manager use Šeško as a lone number 9, pair him, or rotate often?
- Højlund’s performances on loan: a strong run could either force United’s hand or increase his transfer value.
- Return on investment: with ~£70m+ spent, the club will expect measurable returns in results, league position and long-term value.
This is one of the most significant attacking changes at United in recent seasons — a high-stakes signing that will define part of the club’s near-term trajectory. Keep an eye on how quickly Šeško adapts and whether Højlund can rebuild away from Old Trafford.